Our Story & Values

ABOUT ROOTARI Rooted in Tradition, Elevated by Innovation

ROOTARI is a brand of SARWABHOUMA ENTERPRISES PRIVATE LIMITED, built around a single purpose: unlocking the full potential of Nannari for modern wellness — connecting our partner farmers to families around the world.

Our Story

From Farmers to Families

ROOTARI was born from a simple vision: to bridge traditional farming wisdom with modern wellness needs, built around Nannari (Sugandha / Indian Sarsaparilla). We work directly with partner farmers in Andhra Pradesh and Tamil Nadu, taking the plant from cultivation through research to clean-label products.

Rooted in Tradition

Nannari has long been valued in Indian herbal traditions — we honor that heritage in how we source and process it.

Grown With Care

We work directly with partner farmers on sustainable cultivation practices, from soil to harvest.

Built on Science

Product development combines traditional knowledge with modern quality standards, so every product meets the same bar for purity and consistency.

Our Purpose

Mission, Vision & Values

Our Mission

To bridge traditional farming wisdom and modern wellness needs by delivering premium Nannari products that nurture health and support farming communities.

Our Vision

To become a trusted global name in natural wellness, making the benefits of Nannari accessible to families everywhere.

Our Values

Purity, quality, sustainability, and trust guide every product we make and every partnership we build.

Our Leadership

Visionary Minds Behind ROOTARI

Our leadership brings together scientific rigor and global business experience, guided by respect for traditional wisdom.

Director & Founder

Dr. Geetha Golla

PhD in Biotechnology

Dr. Geetha Golla is a biotechnology researcher who bridges traditional wellness knowledge with rigorous modern science, applying scientific validation to how ROOTARI sources, tests, and develops its Nannari products.

Scientific Validation Botanical Research Quality Assurance

Chief Executive Officer

Prasad Challagundla

MSc in Computer Science

Prasad Challagundla brings a global technology and business background to ROOTARI, focused on building ethical, transparent partnerships with our farmers and scaling the brand responsibly.

Ethical Enterprise Farmer Partnerships Global Strategy

Our Process

From Soil to Wellness

Every ROOTARI product follows the same journey — carefully grown, carefully made.

Soil

Fertile, tested soil

Seeds

Premium seed selection

Saplings

Nurtured with care

Harvest

Hand-harvested roots

Products

Syrup, Concentrate & more

Quality First

Our Quality Promise

Every step is monitored to keep our quality standards consistent, batch after batch.

Soil Testing

Regular soil analysis for optimal growing conditions and nutrient levels.

Seed Quality

Only seeds with high viability are selected for cultivation.

Growth Monitoring

Plant health and growth conditions are tracked throughout cultivation.

Harvest Timing

Roots are harvested at peak potency for maximum nutritional value.

Processing Standards

Modern facilities paired with traditional methods ensure purity and safety.

Final Testing

Every finished product is tested before it reaches your family.